Pivot is a love letter to handmade crafts, directly inspired by Rashida’s recent joy in making things with her hands as her life pivots. The movement in each print is a reflection of the life changes that were occurring when Rashida designed this collection, and also reflects the complete color pivot she has done with her art! In this collection, there are prints inspired by paper mobiles, paper people, beaded necklaces, and other fun crafts!
A Production Designer at Google, Rashida Coleman-Hale has been making things ever since she can remember. She studied fashion design at the Fashion Institute of Technology in New York City. Not sure if fashion was her calling, she traded her sewing machine in for a computer and worked as a freelance graphic designer. Her passion for sewing rekindled in 2006 after the arrival of her first child, and she began a blog to document her re-born creative life. Rashida has since published two sewing books, created a fabric lines for Timeless Treasure & Cloud 9 Fabrics, and was a founding member of Cotton+Steel.