Description
Soft florals. Strong message. This bold pink and red beauty is here to remind you exactly who you are fighting for. The girls. The gays. The theys. Period.
Pretty, punchy, and absolutely not backing down.
Golden Gems is a St. Louis based lifestyle brand designing accessories, apparel, apothecary goods, stationery, and home décor that inspire you to live boldly and unapologetically. Founded in 2016 by sisters Susan Logsdon and Amanda Helman, what began in a living room with eight products quickly grew into a vibrant community driven brand with three retail locations in St. Louis.
At its heart, Golden Gems exists to amplify feminine and queer voices, celebrate individuality, and support causes that uplift women and the LGBTQ plus community. Their designs are playful, powerful reminders to take up space, embrace authenticity, and live life on your own terms. Because life is not always easy, so you might as well make it fun.





