Sarah Watts loves drawing cute, cuddly animals, but her art also has a darker side because she loves creepy things too. Growing up, Halloween was like her family's Christmas (they even lived in some haunted houses!). As a child with limited means and imaginative parents, Sarah was already selling artwork to help her family with the bills. Since graduating from Ringling College with a degree in illustration she has worked prolifically, with gigs like designing baby clothes, illustrating numerous book covers, and creating fabrics as a founding designer of Cotton+Steel. Most recently, she started a company with her husband called Craftedmoon that specializes in stationary and gifts for the crafty homebody.
Firefly was inspired by Sarah and her daughters, Willow and Violet, playing in their backyard in Georgia. Sarah loved watching them experience the magic and wonder of fireflies for the first time, and they all lingered outside through many summer evenings as the sun went down. The collection is filled with gloomy nighttime curiosities - friendly owls, luminous mushrooms, magical flower and of course, twinkling fireflies.