In Linear, Rashida was inspired to create designs with lost of line work. Her goal was to create prints that were fresh, versatile and geometric, pushing her more recent warm color palette even further towards sunshine. Rashida is especially exited about the rayons - she wanted them to feel timeless with a 70s vibe.
A Production Designer at Google, Rashida Coleman-Hale has been making things ever since she can remember. She studied fashion design at the Fashion Institute of Technology in New York City. Not sure if fashion was her calling, she traded her sewing machine in for a computer and worked as a freelance graphic designer. Her passion for sewing rekindled in 2006 after the arrival of her first child, and she began a blog to document her re-born creative life. Rashida has since published two sewing books, created a fabric lines for Timeless Treasure & Cloud 9 Fabrics, and was a founding member of Cotton+Steel.