Sarah Watts loves drawing cute, cuddly animals, but her art also has a darker side because she loves creepy things too. Growing up, Halloween was like her family's Christmas (they even lived in some haunted houses!). As a child with limited means and imaginative parents, Sarah was already selling artwork to help her family with the bills. Since graduating from Ringling College with a degree in illustration she has worked prolifically, with gigs like designing baby clothes, illustrating numerous book covers, and creating fabrics as a founding designer of Cotton+Steel. Most recently, she started a company with her husband called Craftedmoon that specializes in stationary and gifts for the crafty homebody.
Sarah was inspired by all things fiber arts when creating Purl. She imagined a cozy afternoon in a favorite chair, sipping a streaming cup of tea, and working on her latest yarn endeavor. Sarah created one of her popular panels as a focal piece and added lots of sweet supporting prints. 'Charms' features small motifs that can easily be cut apart and used as project labels.