Inspired by childhood summers in Japan with her fashion model mother, Rashida is heavily influenced by the Japanese Zakka-style of sewing, with a mismatch of colorful, cute, and quirky things. She loves Japanese culture, and it really shines through in her work; a lot of her art has that funky, weird (the good one) Japanese vibe. Rashida's style tends to be more playful and graphic, with a color palette that gravitates toward aquas, magentas, fuchsias, and metallics.
A Production Designer at Google, Rashida Coleman-Hale has been making things ever since she can remember. She studied fashion design at the Fashion Institute of Technology in New York City. Not sure if fashion was her calling, she traded her sewing machine in for a computer and worked as a freelance graphic designer. Her passion for sewing rekindled in 2006 after the arrival of her first child, and she began a blog to document her re-born creative life. Rashida has since published two sewing books, created a fabric lines for Timeless Treasure & Cloud 9 Fabrics, and was a founding member of Cotton+Steel.
A little of this, a little of that - Whatnot by Rashida Coleman-Hale is a playful look at the objects we see around us every day. To-do list, toothbrushes, scissors, phones, what else can you spot? If one the real things were this cute!