Feena was born in London and raised in the Lancashire seaside town of Cleveleys, near Blackpool. Her love for design started at a kid, she was surrounded by 1970s patterns and her father's art books. Eventually, this lead Feena to her Fine Arts degree from Oxford University specialized in painting. Her work is inspired by childhood memories, travels as a young girl, fairies, dreams, and wonderful, quirky England. All of Feena's designs are named after places, mostly in Britain, and many are places that hold special memories from her childhood.